Facebook Video Advertising Specs

Crucially, when it comes to video advertising on Facebook, there are specific rules that you’ll need to follow to make sure that all of your promotions look incredible. To give you some extra guidance, we’ve put together a quick list of all the specs, aspect ratios, and sizes you need to know. Make sure you bookmark this page so you can come back to it when you’re creating your video ad content.

·         File type: H.264 compression with fixed frame rate, square pixels, and progressive scan

·         Audio compression: AAC 128+ KBPs

·         Video ratio: 9:16 to 16:9 (vertical and horizontal)

·         File size: 4GB max for any video type

·         Video minimum length:1 second

·         Video maximum length: 240 minutes

·         Video resolution: Highest possible resolution to meet file and ratio limits

·         Video captions: Recommended

·         Video sound: Recommended

·         Text limitations: 125 characters (25 characters for link, 30 characters for link description)

·         Video thumbnail images: no more than 20% text

·         Vertical video aspect ratio: 4:5

Quick Tips for Facebook Video Ads

If you’re just getting started with Facebook video and you’re not sure where to go from here, the following tips will help you to get started. Remember, the more time you spend experimenting with video, the more comfortable you’ll feel – so don’t be afraid to have some fun:

·         Front-load your videos with the most important information first, so you still get your message across, even if your audience clicks outs.

·         Be specific with each ad: Don’t include too much information in any video or you might overwhelm your audience.

·         Make your videos personal and emotional; this will make them more clickable, and improve your chances of shares.

·         Tell a compelling story: Capture your audience’s attention quickly and show off the personality of your brand and team with unique content.

·         Include sound, but don’t’ rely on it: Although it’s a good idea to include sound with your video, captions are also a good option, as 85% of videos are played without sound.

·         Use in-stream ads to boost your impressions: Make sure that you take advantage of in-stream ads when you want to get more people to Buy  Facebook  Likes Australia profile and website. Automatic placement will ensure that your ads always run based on your objective and creative requirements.

There you have it! Your quick and comprehensive guide to Facebook video ads. Have we missed anything? Let us know in the comments below!

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